Branded Apps: How To Get It Right

Each year, businesses must evaluate their budget to include yet another leg of technology as innovation fuels new opportunities for expansion. Creating a branded mobile application can be expensive and time-consuming, but the rewards can easily outweigh the costs. Here’s how your business can get it right: Offer Value We all know there is only…

Microsoft Acquires Xamarin: What it Means for the Windows Company

Confirming swirling rumors, Microsoft purchased Xamarin, a cross-platform mobile software development company, in a quiet deal this week. With their expertise, Microsoft can expand mobile development and strengthen their Universal Windows Platform (UWP) technology, something they have yet to successfully perfect. Because of Microsoft’s proprietary past, their developing team was not quite prepared to create…

Why Your Business Needs a Mobile App

Just a short bit ago, it became mandatory for every business to establish a professional website and begin maintaining an active online presence. Since then, technology seems to be moving faster each year, pushing us to migrate more and more into a digital world. With the introduction of tablets and smarter smartphones, mobile has taken…