Branded Apps: How To Get It Right

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Each year, businesses must evaluate their budget to include yet another leg of technology as innovation fuels new opportunities for expansion. Creating a branded mobile application can be expensive and time-consuming, but the rewards can easily outweigh the costs. Here’s how your business can get it right:

Offer Value

We all know there is only so much space on our smartphones for downloaded apps – and even less space on the main screen where we keep our favorites. While we might love ...

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From Kiosks to Mobile Pay, Mobile Technology is a Must for Retailers

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The evolution of the internet and the integration of mobile technology seems to be happening at the speed of light. Just a short time ago, businesses were urged to offer mobile-friendly websites and applications if they wanted to keep up with the competition. Those who are up to speed are about to join the race again as consumers demand more from mobile to improve their interactive shopping experience.

In a study done by SOTI, an Enterprise Mobility Management (EMM) solutions provider, ...

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App Developers May Be Unknowingly Bundling Spyware into Products

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As technology moves to the forefront of our lives, we begin to experience the negative side of each progression. To no surprise, security and privacy issues have surfaced as more and more software, websites, and apps are developed for smartphone, tablet, and desktop use.

Hackers and developers with bad intentions are not new to the industry. Since the onset of the internet, big names and individuals alike have been on the ...

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How to Improve Your Business with the Latest Mobile Technology

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Organizations big and small need to take note of the latest technologies and innovations. The way we conduct business has changed, and continues to, particularly when it comes to the use of mobile technology.

Ease of Search & Purchase

The right mobile app or mobile website can increase sales by simplifying the product search and purchase process. A site fully optimized for mobile use will make browsing just as easy as on a desktop site, and should encourage mobile sales by offering ...

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Microsoft Acquires Xamarin: What it Means for the Windows Company

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Confirming swirling rumors, Microsoft purchased Xamarin, a cross-platform mobile software development company, in a quiet deal this week. With their expertise, Microsoft can expand mobile development and strengthen their Universal Windows Platform (UWP) technology, something they have yet to successfully perfect.

Because of Microsoft’s proprietary past, their developing team was not quite prepared to create mobile apps outside of the Window’s operating system. Microsoft’s Visual Studio tools were designed with Windows in mind. Xamarin brings with them the right tooling and ...

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Why Your Business Needs a Mobile App

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Just a short bit ago, it became mandatory for every business to establish a professional website and begin maintaining an active online presence. Since then, technology seems to be moving faster each year, pushing us to migrate more and more into a digital world. With the introduction of tablets and smarter smartphones, mobile has taken over our lives. To keep up, businesses must be aware of growing trends – one being the mobile app.

Visibility and Ease of Access

As a society, ...

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HTML5 vs. Native Mobile Apps: Has the Battle Been Won?

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As new web standards emerge and the development process of mobile applications progresses, there has been much controversy over whether businesses should opt for native or HTML5 apps. Is the war finally over? You decide…

HTML5

When you strip down an HTML5 app, it is basically just a mobile website designed to work on a smaller screen (i.e. a smartphone or tablet). HTML5 apps are great because they are designed to work with any running system and on any device; however, this ...

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Why Your Small Business Needs To Embrace Online Technology

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Every business today needs to have an online presence. In fact, many consumers would admit that companies without a website are less trustworthy and more difficult to access. Aside from a general online presence, businesses should be embracing online technology and using it to their advantage.

Technology Consulting

One of the best investments you can make is hiring a skilled technology consulting firm to guide you through aspects of your online business. This will also benefit you greatly when your company begins ...

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Can Mobile Apps and Technology Improve Your Health?

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New technologies in the form of mobile apps and wearable devices are changing the way we are able to control our own health. Many smartphones now come equipped with preinstalled health apps that can be used to track steps, calories, work outs, activities, heart rate, and even sleep. But does this new technology actually contribute to better health?

Research on the health benefits of these technologies is still limited, but that doesn’t mean they don’t work. Most downloaded health apps are ...

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Yahoo’s Livetext App Takes Daring Angle: Silent Video Chat

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On July 30th, Yahoo launched a new video chat app in the U.S. called Livetext that is interestingly lacking one key feature: sound. Senior Director of Product Management Arjun Sethi at Yahoo demonstrated their new app at a press conference in New York. The video chat feature allows users to move about and display their surroundings while simultaneously texting words and emojis superimposed over a silent video.

The main concept behind this soundless video app is the idea that typical video ...

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