Google Analytics

One of the fundamental aspects of running a website is understanding your user base. A solid understanding of who comes to your website, what they look at and for how long, when they come back and in what intervals is crucial to understanding your users. Google Analytics is a free web service that makes all…

Google Caught Spying Without Consent: Eavesdropping Tool May Be Installed On Your Device

It has recently been exposed that Google’s Chrome has been remotely installing a component via the Chromium browser which allows your computer to perform as an “open microphone,” and largely without users’ permission. Though Google claims it is a tool meant to support its new “OK, Google” hotword detection, privacy advocates claim the component is…

Sidewalk Labs Set Their Sights on City Living

If you haven’t figured it out yet, Google is taking over the world. Just kidding – but, kind of, not really. Their presence has vastly expanded past the digital realm and into reality. Now they are setting up to tackle their biggest real world issue – city living. Sidewalk Labs is Google’s newest startup company,…

Google App Search

There has been a new development in the app-hunting game, and it may be a boon for app developers. Google has just announced that they will begin to implement app searches as a standard part of web searches, on Android devices. What it basically means is that Google will now highlight apps that are relevant…