DirectBuy, a membership club that sells furniture and home goods without retail markups, recently launched a new website and mobile app that are bringing their customer shopping experience to a new level. After storefront closings and negative reviews, DirectBuy is working to create a transparent, customer-oriented e-commerce website that offers more than the typical online shopping experience. Using integrated software tools, Direct-buy is reviving their business strategy.
The new website gives customers more control with personalized product recommendation content, improved search, and a mobile-friendly design. This design offers customers a seamless experience when using a smartphone or tablet, so shopping can be done from anywhere, at any time. Personalization is a key element to the new model. Through digital technologies, DirectBuy can collect data from user insights and customize the customer experience. This individualized online experience is the future of e-commerce and the web as a whole, putting DirectBuy ahead of many online retailers who have not yet made the transition to this modern design.
Accompanying their new website launch is their new My DirectBuy app which includes an “I Want That” feature, allowing customers to upload photos of in-store or online products they have found to compare to similar products DirectBuy may offer. Customers can easily shop, track orders, contact customer service, and much more on their mobile devices.
DirectBuy has integrated the newest technologies to enhance the user experience while improving their business plan and preparing the brand for long-term success. You can do this too by enlisting Liberty Fox to help with your software development and integration needs.