Business intelligence, software tools and applications designed to collect and analyze data, has revolutionized the way companies are able to understand their business and their customers. In fact, there is something known as customer intelligence, which is essentially the use of business intelligence to capture customer information. This innovative technology allows you to understand your customers in ways that were never possible in the past.
There are a number of ways companies can utilize business intelligence to better understand their customers. We are now able to track customer behavior based on their purchasing habits, spending limits, frequency of purchases, and much more. This gives companies ...Continue Reading →